Strengthening the competitiveness of the hotel industry: experts present joint solutions at ITB

Under the motto “Remixing Hospitality Solutions”, HotelPartner, incert and Online Birds join forces to create a platform for future marketing strategies.

The industry is facing growing challenges, especially in terms of dynamic technologies and changing guest needs. At this year’s ITB in Berlin, visitors were once again able to find out about the latest developments in hotel marketing. The three established market leaders HotelPartner Revenue Management, incert eTourismus and Online Birds have come together to combine sales, online marketing and revenue management to give hoteliers a decisive competitive edge. At ITB, the providers presented visitors with innovative approaches and solutions that will drive the industry forward in a sustainable way.

 “We focus on the numerous synergy effects in order to significantly increase the competitiveness of hotels. All three partners together cover all areas of holistic and effective marketing and distribution. The close cooperation also ensures that the challenges of the industry are tackled together and that hoteliers are actively supported to succeed in a constantly changing market”.

Rainer M. Willa, CEO at HotelPartner Revenue Management

“The synergies between the three companies worked really well, which was particularly evident on the evening of the joint party. Despite the DB and Lufthansa strikes, more than 200 guests attended. We are already looking forward to continuing our cooperation – including at ITB 2025”.

Philipp Ingenillem, Partner at Online Birds

By pooling their extensive expertise, the industry leaders are also positioning themselves as pioneers in forward-looking strategies for the sustainable development of the hotel industry in the coming years. The joint initiative reflects not only a deep understanding of the ever-changing demands placed on hoteliers in times of crisis, but also the companies’ expertise in the areas of digitalisation, system automation and sales optimisation.

“It is always great when competences complement each other, which is why we at incert eTourismus had many good discussions and encounters with HotelPartner and Onlinebirds at ITB. We are united by the common goal of boosting direct sales for our tourism clients and creating added value and demand for hotel companies. Our tools and services complement each other perfectly and create sustainable synergies”.

Mag. Günther Praher, Founder & CEO at incert eTourismus

HotelPartner Revenue Management, a leading provider of revenue management solutions, uses its TET synergy, which is made up of qualified teams (T), proven expertise (E) and the use of state-of-the-art technology (T). The Swiss company, which is also based in Vienna, Salzburg and Hamburg, already supports over 500 hotels in Europe. The online marketing experts at Online Birds, on the other hand, support hotels in expanding the customer journey for greater visibility and competitiveness. incert eTourismus – the specialist for voucher, ticket and loyalty systems – offers digital solutions for sales, marketing and guest loyalty. In a time of constant change and the current challenges in the hospitality industry, the experts have proven to be reliable and stable partners thanks to their sensitivity to the market and their experience in digitalisation and system automation. They have also been able to support numerous hoteliers profitably during the pandemic.

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