PARTNER ADVISORY SERVICE

Performance marketing

Get more bookings from the right guests, at the right time, at the right price.

Great rates mean little if guests can’t find you. HotelPartner ensures your marketing supports your revenue strategy — not just visibility. With our conversion-focused B.E. Quick booking engine, deep CRM integrations, and collaboration with specialised hotel marketing agencies, we connect you with the right solutions to generate more direct, profitable bookings and reduce OTA dependency.

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Get the Performance Management Blueprint

Marketing Without Revenue Alignment Drains Profit Instead of Building It

Too many hotels spend heavily on marketing but see little return, because campaigns run disconnected from revenue strategy. The result: budgets are wasted, OTA reliance grows, and marketing becomes a cost center instead of a profit driver.

  • Spend gets wasted on the wrong audiences
  • Direct bookings stay low, leaving you dependent on OTAs
  • Acquisition costs rise faster than revenue
  • Campaigns create visibility, but not profitability 
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Marketing only creates lasting value when all activities are aligned with the overall revenue strategy. Visibility alone is not enough. Campaigns must work hand in hand with pricing, demand, and positioning. This is how hotels secure stronger direct business, reduce wasted spend, and achieve long-term profitability.

Alexander Fussi Chief Marketing Officer

How HotelPartner Supports Your Performance Marketing

HotelPartner acts as the orchestrator between your revenue strategy and marketing execution. We align technology, partners, and expertise to ensure every campaign is tied to profitability — not just visibility. While trusted partners handle campaign delivery, we make sure your marketing always supports long-term revenue growth and independence.

Booking Engine & Direct Conversion 

Our B.E. Quick booking engine maximises direct bookings and is already part of the HPP, enabling flawless communication

within your revenue and distribution strategy for maximum potential. 

Benefit from:

  • Higher Share of Direct Bookings
  • Lower Acquisition Costs Per Guests
  • Full Control Over the Guest Journey

CRM & Guest Lifecycle Campaigns

We connect your CRM with your revenue strategy to strengthen segmentation, outreach, and retention. 

Benefit from:

  • Increased Repeat Bookings 
  • Higher Guest Lifetime Value 
  • Messaging Aligned With Pricing & Positioning 

Agency Collaboration 

We link you with specialised hotel marketing agencies to deliver campaigns that truly support revenue goals. 

Benefit from:

  • Campaign ROI Tied to Profitability 
  • Smarter Audience Targeting Across Channels 
  • Reduced Dependency on OTAs 

Revenue-Driven Targeting

Campaigns are based on demand forecasts and rate points, ensuring spend works where it matters. 

Benefit from:

  • Audience Strategies Aligned With Revenue Goals 
  • Better ROI from Every Campaign 
  • Stronger Brand Positioning in The Market 

Demand Generation Coordination

Digital campaigns are synchronised with pricing to drive bookings while protecting rate integrity. 

Benefit from:

  • Higher Occupancy in Low-Demand Periods 
  • Improved Pacing Across Booking Windows 
  • Demand Stimulation Without Eroding Value 

Strategic Oversight 

We provide continuous guidance to ensure your marketing activities stay closely aligned with revenue performance, demand patterns, and

long-term profitability goals.

Benefit from:

  • Clear Focus on ROI & Profitability 
  • Ongoing Monitoring & Adjustment 
  • Expert Advice for Sustainable Growth

Value Proposition

For Guests:
Relevant offers, smooth direct booking, consistent brand experience.

For Staff:
Automated flows reduce manual work and wasted effort.

For Owners & Managers:
Smarter spend, higher share of direct business, stronger profitability.

Arosa Kulm

I trust HotelPartner for their extensive experience that enables us to react quickly to demands and adapt our strategies efficiently.

Bardhyl Coli Founder Lubo & Gubelhof Suites

Trusted by 500+ Hotels Across Europe

For over 20 years, HotelPartner has helped hotels turn marketing spend into measurable results. We know which approaches work for which property types — and only recommend partners that directly support profitability. 

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How To Get Started

1

Review Your Current Marketing Performance

We walk through your current channels and activities with you to identify strengths, inefficiencies, and opportunities for better alignment with revenue goals.

2

Get Connected With The Right Partners to Build Your Marketing Plan

We introduce you to specialised marketing partners who, together with HotelPartner, develop a performance-driven strategy tailored to your guest profile and revenue objectives.

3

Secure Ongoing Strategic Oversight

While partners handle campaign execution, HotelPartner ensures continuous alignment with your revenue strategy and long-term profitability.

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Get Your Hotel Revenue Management Guide

Request your exclusive HotelPartner Revenue Management Guide with proven strategies and insights from our industry experts!

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