From fixed to flexible: how Relais & Châteaux hotel Landhaus Stricker grew profit and drove online sales with HotelPartner 

Holger Bodendorf, Michelin-starred chef and managing director of Landhaus Stricker approached HotelPartner Revenue Management with the goal of sustainable growth and strengthening competitiveness at the renowned hotel. Holger Bodendorf founded the five-star hotel with the wellbeing of guests and staff at the centre of its philosophy and ensured that the team at HotelPartner Revenue Management were made to feel part of the hotel from the start of the project. 

Five years ago, the renowned Relais & Châteaux hotel on the North Sea partnered with HotelPartner Revenue Management experts Karolin Grabbe and Robin Czullay to develop a bespoke revenue management strategy. This collaboration focused on enhancing online sales, achieving sustainable growth, creating long-term value, and optimizing pricing structures to strengthen the hotel’s competitiveness.

He said: “I was introduced to HotelPartner by a fellow hotelier and found the concept of revenue management fascinating. At the time, I wasn’t sure if it was right for us since we were working with very structured fixed rates. However, as a small establishment, we increasingly rely on external support in other areas as well – and outsourcing has proven to be very successful for us. The key is finding the right partners.

Karolin Grabbe and Robin Czullay added that close collaboration with the Landhaus Stricker team allowed them to respond flexibly and precisely to seasonal and market-driven fluctuations, without compromising the hotel’s high quality standards.

“Even in the luxury segment, many hoteliers still adhere rigidly to static price lists, missing out on numerous opportunities, particularly in revenue management, distribution, and digital marketing. For Landhaus Stricker, we leveraged these opportunities and significantly improved its positioning. As a result, we generated more bookings via platforms like Booking.com, Expedia, and others. Our goal is also to create a pricing structure that reflects the value of the offering and benefits both guests and staff,” explained Robin Czullay.

Holger Bodendorf added: “For me personally, revenue management is a matter for management. I didn’t try to offload the complex topic of revenue management onto my team. I enjoy discussing these matters with my contacts at HotelPartner Revenue Management, whom I regard as part of my team. I regularly provide input from the ground level, and we work together to optimise our strategies. It’s very important to me that I remain involved even after handing over revenue management to HotelPartner. 

“What truly excites me is the sharp increase in online bookings. Now, we might get just four phone enquiries a day from guests. This means our reception department is no longer a sales office but can fully focus on guest relations, enhancing the guest experience. This, in turn, boosts restaurant sales, amenity purchases, and, in our case, even the sale of art exhibits.”

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Through its collaboration with HotelPartner Revenue Management, Landhaus Stricker has increased prices, developed a new approach to working with OTAs, improved its rate structure, and raised online bookings to up to 65%. A positive side effect of working with the Swiss revenue management provider: the Sylt hotel has increased its per-capita revenue by 25 to 30%, as staff now have more time to focus on guest interactions.

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About HotelPartner Revenue Management

HotelPartner is a Europe-wide revenue management service provider for the hospitality industry, headquartered in Schindellegi, Switzerland, and established in 2006. As one of the first providers to offer fully tailored revenue management solutions in the hotel sector, HotelPartner combines a qualified team, proven expertise, and cutting-edge, proprietary technology (TET Synergy). The company helps accommodation providers boost revenue and reduce costs, driven by its core values of optimisation, success, and security. The focus remains on the individual needs of hoteliers and future-oriented sales strategies for long-term success.

Today, HotelPartner Revenue Management employs approximately 70 specialists in hospitality, revenue and yield management, content management, distribution, technology, and development. With offices in Lausanne, Bern, Vienna, Salzburg, Hamburg, and London, the company currently supports around 500 partner hotels.