{"id":10217,"date":"2024-05-28T08:44:00","date_gmt":"2024-05-28T06:44:00","guid":{"rendered":"https:\/\/hotelpartner.com\/fr\/?p=10217"},"modified":"2025-03-27T16:04:28","modified_gmt":"2025-03-27T15:04:28","slug":"usp-hotel","status":"publish","type":"post","link":"https:\/\/hotelpartner.com\/fr\/blog\/usp-hotel\/","title":{"rendered":"Connaissez-vous l\u2019USP de votre h\u00f4tel &#8211; Episode 8"},"content":{"rendered":"\n<p>Votre h\u00f4tel a un super-pouvoir cach\u00e9. \ud83d\udd0d<br>Il a ce petit quelque chose d\u2019unique qui fait revenir les clients.<br><br>Prenons un h\u00f4tel \u00e0 la montagne avec une vue imprenable sur les pistes. \ud83c\udfd4\ufe0f<br>Il exhibe fi\u00e8rement des photos de cette vue partout.<br><br>Mais en r\u00e9alit\u00e9, les clients viennent pour le bar qui s\u2019anime apr\u00e8s 22h.<br>C\u2019est ce bar qui devrait \u00eatre mis en avant.<br>C\u2019est lui qui g\u00e9n\u00e8re les ventes.<br><br>Alors comment trouver ce facteur diff\u00e9renciant ?<br>En analysant le parcours client.<br><br>Demandez \u00e0 vos clients pourquoi ils viennent et pourquoi ils restent.<br>Une fois que vous l\u2019avez trouv\u00e9, utilisez-le dans toute votre cha\u00eene de valeur.<br><br>C\u2019est votre super-pouvoir.<br>Utilisez-le \u00e0 bon escient.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Votre h\u00f4tel a un super-pouvoir cach\u00e9. \ud83d\udd0d\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/ZfP4_akW9Vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-group has-light-grey-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-content is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"501\" src=\"https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-560x501.jpg\" alt=\"\" class=\"wp-image-10657\" style=\"aspect-ratio:4\/3;object-fit:cover;width:200px\" srcset=\"https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-560x501.jpg 560w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-300x269.jpg 300w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-1024x917.jpg 1024w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-768x687.jpg 768w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-1536x1375.jpg 1536w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287-1140x1020.jpg 1140w, https:\/\/hotelpartner.com\/fr\/wp-content\/uploads\/sites\/3\/2024\/09\/0005-WE-ART-STUDIO-scaled-e1725624933287.jpg 1582w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-light-grey-background-color has-background\"><strong><a href=\"https:\/\/meetings-eu1.hubspot.com\/marjolaine-leveque\" target=\"_blank\" rel=\"noreferrer noopener\">Prenez rendez-vous avec Marjolaine<\/a><\/strong>, <strong>notre Business Developer France, pour obtenir des conseils adapt\u00e9s \u00e0 vos besoins.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-orange-background-color has-background wp-element-button\" href=\"https:\/\/meetings-eu1.hubspot.com\/marjolaine-leveque\" target=\"_blank\" rel=\"noreferrer noopener\">Prendre rendez-vous<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Votre h\u00f4tel a un super-pouvoir cach\u00e9. \ud83d\udd0dIl a ce petit quelque chose d\u2019unique qui fait revenir les clients. Prenons un h\u00f4tel \u00e0 la montagne&hellip;<\/p>\n","protected":false},"author":37,"featured_media":10086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[103,100],"tags":[],"class_list":["post-10217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-tips-de-marjolaine","category-videos","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/10217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/comments?post=10217"}],"version-history":[{"count":1,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/10217\/revisions"}],"predecessor-version":[{"id":12416,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/posts\/10217\/revisions\/12416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/media\/10086"}],"wp:attachment":[{"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/media?parent=10217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/categories?post=10217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelpartner.com\/fr\/wp-json\/wp\/v2\/tags?post=10217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}